Project: Mirraj™
Concept: Mirraj is a collection of mirror tiles that use light and sacred geometry patterns to transform interior spaces into sanctuaries. The project responds to rising stress, the expanding wellness economy, and the human desire for grounding rituals in daily life.
Task: Develop a brand concept and product line in the interior design space using brand strategy frameworks learned throughout the Master’s program.
Challenge: In a market oversaturated with mass-produced home goods, I began with the question: How might I design something that doesn’t already exist in the lighting, furniture, or home goods market?
Solution: Through research, interviews, and creative exploration, I found consumers are looking for unique objects that transform the atmosphere of their spaces. Drawing inspiration from traditional Persian mirror-work, the visionary sculptures of Iranian artist Monir, and the universal language of sacred geometry, I created Mirraj.
*Currently being developed into a launch-ready brand
ArtCenter Master of Design (MDes)
Capstone Thesis
Instructors: Lauren Cantor | Susan Gornell | Pamela Olecki
TA: Gerardo Herrera
My Role: Creative Director, Product Designer, Brand Strategist
Topic: Interior Design | Aesthetic Wellness | Luxury
Tone: Harmonious | Alchemical | Handcrafted
Genre: Luxury Home Goods | Dopamine Decor
Goal: Develop a Product and Brand
Concepts: Sacred Geometry Tiles | Modern Mirror-Art for Luxury Spaces
PROJECT OVERVIEW
METHODOLOGY
Stage 1: Research & Insight Mapping
Explored emerging design trends across interiors, wellness, and luxury craft
Attended ICFF (International Contemporary Furniture Fair) to observe shifts in materiality, sustainability, and design storytelling
Visited La Kretz Innovation Campus to understand the intersection of clean tech, design, and manufacturing
Stage 2: Competitive Analysis & Brand Strategy
Identified white space and gaps in the market through research to inform strategy decisions.
Competitive landscape, 4-way matrix mapping, and 3 competitor brand analysis
Conducted formal interviews to identify the core tension
Used this to define the audience and design target
Stage 3: Brand Identity & Product Design
Developed logo and full identity system.
Used the design target influencers to inspire the brand identity
Created AI mockups of the tile product design
Stage 4: Applications & Launch Planning
Crafted the creative direction for brand applications to showcase the strategic decisions that informed the visual identity.
Designed digital social media and packaging
Retail concept and product environment mockups
Go-to-market launch timeline
APPLICATIONS
Tagline
Portals of Reflection
Creative Direction:
Capture the feeling state rather than solely sell the product.
Feature primary brand colors of warm-toned gold and mystical deep blue.
* Some images and videos in this project were created using AI-powered image generation tools. Some visuals incorporate unlicensed imagery or artwork derived from existing media, with no intention of infringement.