I’m a brand strategist based in Los Angeles. I weave cohesive brand stories across campaigns, copy, and creative direction.

An experimental e-commerce system for a digitally-native audience.

Campaign launch concepting and brand video for an innovation in the sustainable transportation space.

Conducted audience interviews to craft an internal brand framework.

Collaborated in the creation of a wellness brand. Highlight: consumer archetypes and customer journey storyboard.

ArtCenter final capstone crafting a new brand for luxury home interiors, from product conception to launch timeline.

Selected Collaborations

About me

With a decade of experience in brand collaborations, production, and marketing, I’ve contributed to brand applications from global campaigns to multi-day influencer activations. Today, I blend this hands-on expertise with market research, trend analysis, and consumer insights to craft the brands of tomorrow. My work has directly contributed to increased sales revenue, brand engagement, web traffic, and sold-out collections.

Specialized fields: home interiors, wellness, sustainability, technology, fashion, and lifestyle.

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Let’s Collaborate.

Currently accepting select contract-based projects and remote brand strategy leadership offers.